Name, Image & Likeness (NIL) Strategy

At IceBreakers Advisory, we help athletes capitalize on every dimension of their identity—on and off the ice or field. Whether you're in hockey or lacrosse, our NIL program is designed to position you for success in today’s evolving athletic and digital economy.

We connect players with elite brands, develop standout personal brands, and build scalable marketing platforms through curated partnerships and advanced social media strategy. From NCAA-compliant monetization to long-term career alignment, we tailor each move to your unique goals and personality.

What We Deliver:

  • Premium Brand Partnerships
    Collaborations with high-visibility, athlete-driven brands that align with your image and audience.

  • Social Media Positioning & Growth
    Customized strategy to expand reach, build community, and convert visibility into opportunity.

  • Content & Personal Branding Strategy
    Distinct storytelling, creative production, and strategic rollout of media assets.

  • Endorsement Outreach & NIL Negotiation
    Direct brand engagement and deal structuring to ensure value, alignment, and longevity.

Brands Our Athletes Have Partnered With:

  • VietNAHL

  • BESTDAM TAPE

  • Lululemon

  • Danbury Trashers

Career & Brand Advisory

Beyond the Commitment. Built for the Journey.

Success isn’t just about where you play — it’s about how you leverage the moment. Our advisory services go deeper than NIL. We offer athletes and their families elite guidance through every stage: branding, business, pro preparation, and post-sport career development.

Our Approach:

  • Ongoing Mentorship
    Regular strategy sessions through your collegiate and early pro career to evaluate direction and identify new opportunities.

  • Pro-Level Pathways
    Transition support for players eyeing the PLL, NLL, European hockey leagues, or North American pro routes.

  • Leadership & Coaching Development
    For athletes interested in staying in the game, we provide guidance on coaching, training, and development roles.

  • Off-Field Career Exploration
    Support with internships, graduate programs, and alternative professional pathways tailored to your interests.

  • 24/7 Family Access
    We’re always on call — for urgent decisions, time-sensitive offers, or major transitions.